Kalon Cosmetics

Services:
Illustrations and social media content creation.

Client:
Kalon is a Guatemalan K-beauty distributor. While they have a physical store, their primary focus is on e-commerce.

Project:
I defined the brand’s illustration style to enhance its communication strategy. Since they lacked the budget for regular photoshoots, I provided an alternative by creating illustrations representing women with diverse skin types, making them more relatable to our Guatemalan audience. We also established the brand’s social media tone, using playful illustrations and a fun design style as the foundation.